Publicly listed companies, further segmented by NAICS code
Supplementary notes
Professional services includes professional, scientific, technical, and other services (except public administration).
The source adds the following information: The methodology builds "digital twins" of organizations across various sectors by mapping employees to standardized roles and tasks, then calculating potential time savings from generative AI adoption. The model evaluates the dollar value of freed-up time using salary benchmarks specific to each role, location, sector, and function. The number of analyzed financial services companies was not disclosed, but the source indicated that it was 25 percent of all analyzed 7,074 companies.
Citation formats
GenAI opportunity in professional services' EBITDA and salary costs 2024
In 2024, there was almost ** percent of potential value added to average opportunity as a share of salary cost as a result of generative artificial intelligence (GenAI) implementation in professional services. Just over *** percent of this came from high complexity salary costs.
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KPMG. (March 31, 2025). Total addressable opportunity of generative artificial intelligence (GenAI) in the EBITDA and salary costs of professional services worldwide in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1609413/genai-opportunity-in-professional-services/
KPMG. "Total addressable opportunity of generative artificial intelligence (GenAI) in the EBITDA and salary costs of professional services worldwide in 2024." Chart. March 31, 2025. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1609413/genai-opportunity-in-professional-services/
KPMG. (2025). Total addressable opportunity of generative artificial intelligence (GenAI) in the EBITDA and salary costs of professional services worldwide in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1609413/genai-opportunity-in-professional-services/
KPMG. "Total Addressable Opportunity of Generative Artificial Intelligence (Genai) in The Ebitda and Salary Costs of Professional Services Worldwide in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 31 Mar 2025, /statistics/1609413/genai-opportunity-in-professional-services/
KPMG, Total addressable opportunity of generative artificial intelligence (GenAI) in the EBITDA and salary costs of professional services worldwide in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1609413/genai-opportunity-in-professional-services/ (last visited July 21, 2026)
Total addressable opportunity of generative artificial intelligence (GenAI) in the EBITDA and salary costs of professional services worldwide in 2024 [Graph], KPMG, March 31, 2025. [Online]. Available: /statistics/1609413/genai-opportunity-in-professional-services/
