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X, formerly known as Twitter, has experienced significant valuation fluctuations since Elon Musk's acquisition in October 2022 for 44 billion U.S. dollars. Despite a sharp decline to 5.3 billion U.S. dollars in November 2023, recent estimates suggest a potential rebound. The Financial Times projects X's value could returned to 44 billion U.S. dollars in March 2025, while Bloomberg offers a more conservative estimate of 32 billion U.S. dollars. At that time the sale of X to xAI was announced with a value of 33 billion U.S. dollars.

Platform growth and user engagement

Despite valuation challenges, X continues to expand its user base globally. Forecasts indicate the platform could reach 503.42 million users by 2028, representing a 17.32 percent increase over four years. However, user engagement metrics show a decline, with the average number of posts per account dropping from 5.73 to 3.55 times per week between 2023 and 2024. Similarly, average likes per post decreased from 37.82 to 31.46 during the same period.

Geographic reach and content focus

X maintains a strong presence in key markets, with the United States leading at 106.23 million users as of April 2024, followed by Japan and India. The platform continues to be a significant source for news and political discourse, with 53 percent of users reporting attention to mainstream news outlets and 43 percent following politicians and political activists. This underscores X's enduring role in shaping public opinion and facilitating global conversations, despite recent changes in ownership and valuation.