In 2023, Novor, a domestic chocolate brand in China, recorded a gross merchandise volume of around *** million yuan on Douyin, the highest among chocolate brands. This represented a market share of nearly ** percent. The ** leading brands took up more than half of the chocolate market on the Chinese version of TikTok.
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Douban. (May 17, 2024). Gross merchandise value of leading chocolate brands on Douyin in China in 2023 (in million yuan) [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1558863/china-gmv-of-major-chocolate-brands-on-douyin/
Douban. "Gross merchandise value of leading chocolate brands on Douyin in China in 2023 (in million yuan)." Chart. May 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1558863/china-gmv-of-major-chocolate-brands-on-douyin/
Douban. (2024). Gross merchandise value of leading chocolate brands on Douyin in China in 2023 (in million yuan). ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1558863/china-gmv-of-major-chocolate-brands-on-douyin/
Douban. "Gross Merchandise Value of Leading Chocolate Brands on Douyin in China in 2023 (in Million Yuan)." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 May 2024, /statistics/1558863/china-gmv-of-major-chocolate-brands-on-douyin/
Douban, Gross merchandise value of leading chocolate brands on Douyin in China in 2023 (in million yuan) ÌÇÐÄÆƽâ°æ, /statistics/1558863/china-gmv-of-major-chocolate-brands-on-douyin/ (last visited August 01, 2026)
Gross merchandise value of leading chocolate brands on Douyin in China in 2023 (in million yuan) [Graph], Douban, May 17, 2024. [Online]. Available: /statistics/1558863/china-gmv-of-major-chocolate-brands-on-douyin/
