According to the source, farmers from a range of farms participated in the survey including beef, cropping, sheep (meat), sheep (wool), horticulture, dairy, and other farm types, small farms to those over 25,000 hectares, annual revenue from under $100,000 to over $5 million.
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Barriers to AgTech adoption among farmers Australia 2024
In a survey conducted in 2024 about agtech adoption in Australia, the leading barrier according to farmers was the high cost, with ** percent of respondents indicating this was a barrier. Not knowing enough about it and poor connectivity were also leading barriers to adoption.
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Roy Morgan. (June 17, 2024). Barriers to agricultural technology (AgTech) adoption among farmers in Australia in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1549750/australia-barriers-to-agtech-adoption/
Roy Morgan. "Barriers to agricultural technology (AgTech) adoption among farmers in Australia in 2024." Chart. June 17, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1549750/australia-barriers-to-agtech-adoption/
Roy Morgan. (2024). Barriers to agricultural technology (AgTech) adoption among farmers in Australia in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1549750/australia-barriers-to-agtech-adoption/
Roy Morgan. "Barriers to Agricultural Technology (Agtech) Adoption among Farmers in Australia in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Jun 2024, /statistics/1549750/australia-barriers-to-agtech-adoption/
Roy Morgan, Barriers to agricultural technology (AgTech) adoption among farmers in Australia in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1549750/australia-barriers-to-agtech-adoption/ (last visited July 28, 2026)
Barriers to agricultural technology (AgTech) adoption among farmers in Australia in 2024 [Graph], Roy Morgan, June 17, 2024. [Online]. Available: /statistics/1549750/australia-barriers-to-agtech-adoption/
