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Share of offline sales of household appliances in China in 2023, by product type

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Release date

March 2024

Region

China

Survey time period

2023

Citation formats

Offline retail sales share of home appliances in China 2023, by product

Published by Thuy D., Dec 6, 2024

In 2023, offline sales channels remained essential for TVs and air conditioners in China. Almost all TVs were sold in brick and mortar stores, while less than ** percent of AC were purchased directly online. Online sales of dryers and electric pressure cookers were significantly higher compared to other home appliances. 

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