Belgium, China, France, Germany, India, Luxembourg, Netherlands, Vietnam, Spain, Switzerland, United Kingdom
Survey time period
2022
Supplementary notes
The Italian sounding phenomenon consists in the use of names, geographic references, images, color combinations, and brands that evoke Italy on labels and packaging of non-Italian agri-food products.
Citation formats
Price gap between authentic & imitation Italian products in food retail by country
In 2022, France was the only country where Italian sounding products cost more than authentic Italian ones. In the country, imitation Italian products cost 66 percent more than actual ones. On the other hand, in Germany and the United Kingdom, Italian sounding products cost 69 percent less than authentic Italian ones.
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The European House – Ambrosetti . (June 12, 2024). Percentage difference in price between Italian sounding and authentic Italian products sold in food retail in selected countries worldwide in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 28, 2026, from /statistics/1484256/price-difference-between-authentic-and-italian-sounding-products-by-country/
The European House – Ambrosetti . "Percentage difference in price between Italian sounding and authentic Italian products sold in food retail in selected countries worldwide in 2022." Chart. June 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 28, 2026. /statistics/1484256/price-difference-between-authentic-and-italian-sounding-products-by-country/
The European House – Ambrosetti . (2024). Percentage difference in price between Italian sounding and authentic Italian products sold in food retail in selected countries worldwide in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 28, 2026. /statistics/1484256/price-difference-between-authentic-and-italian-sounding-products-by-country/
The European House – Ambrosetti . "Percentage Difference in Price between Italian Sounding and Authentic Italian Products Sold in Food Retail in Selected Countries Worldwide in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jun 2024, /statistics/1484256/price-difference-between-authentic-and-italian-sounding-products-by-country/
The European House – Ambrosetti , Percentage difference in price between Italian sounding and authentic Italian products sold in food retail in selected countries worldwide in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1484256/price-difference-between-authentic-and-italian-sounding-products-by-country/ (last visited July 28, 2026)
Percentage difference in price between Italian sounding and authentic Italian products sold in food retail in selected countries worldwide in 2022 [Graph], The European House – Ambrosetti , June 12, 2024. [Online]. Available: /statistics/1484256/price-difference-between-authentic-and-italian-sounding-products-by-country/
