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Most popular café brands among Indians as of October 2023

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Source

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Release date

October 2023

Region

India

Survey time period

October 3 to 6, 2023

Number of respondents

1,036 respondents

Age group

18 years and older

Special properties

Urban population

Method of interview

Online survey

Supplementary notes

Survey question: "Which of these coffee shops/ tea lounges brands do you prefer the most? Please select maximum 3 choices."

Citation formats

Most popular café brands among Indians 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 5, 2024

In an online survey conducted in October 2023 among India's urban population, approximately ** percent of respondents reported Starbucks as their preferred café brand. Barista followed, with ** percent expressing their preference. MBA Chai Wala, which started in 2016 with its unique marketing strategy, has become popular among males and the younger generation.

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