T. Ozbun
Research expert covering food retail and all food topics for Italy and Brazil
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Source
Source
In cooperation with
YouGov
Release date
July 2024
More information
Region
Chile
Survey time period
May 2024
Age group
Adults
Special properties
Question: "If you've heard anything about the brand in the last two weeks, through advertising, news or word of mouth, was it positive or negative?"
Supplementary notes
According to the source, the buzz score measures whether consumers have heard positive or negative comments about a given brand in the past two weeks. The score ranges from -100 to 100, and 0 means equal positive and negative feedback.
The source does not provide a date of release. The date given is the date of access.
Citation formats
