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In 2024, more than one in ten new bicycles sold in the United Kingdom were expected to be electric bikes. As of 2015, this figure had stood at fewer than one in one hundred bikes. By 2029, more than every fifth bike sold is expected to be an e-bike.

Rising popularity of e-bikes in urban areas

The growth in e-bike market share is particularly evident in urban settings. In London, ** percent of survey respondents reported owning or having access to an e-bike in their household in 2024, followed by the South West of England at ** percent. This increased adoption is also reflected in bike-sharing schemes, where electric bikes accounted for ** percent of all trips made in 2023, up from ** percent the previous year.

Market trends and future outlook

While the overall bicycle market in the UK has experienced a decline since its peak during the COVID-19 pandemic, e-bike sales have continued to grow. From 2015 to 2023, e-bike sales increased from approximately * units to nearly **. Despite the general downturn in bicycle sales volume and value expected to continue until 2026, the e-bike segment is projected to maintain its upward trajectory, potentially offsetting some of the losses in the traditional bicycle market.