Italy's most popular motorcycle brand in 2023 was Honda, which accounted for nearly * motorcycles sold in the country. Piaggio, the second-largest brand, held a ** percent market share.
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ÌÇÐÄÆƽâ°æ. (March 1, 2024). Motorcycle market share in units sold in Italy in 2023, by key brand [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
ÌÇÐÄÆƽâ°æ. "Motorcycle market share in units sold in Italy in 2023, by key brand." Chart. March 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
ÌÇÐÄÆƽâ°æ. (2024). Motorcycle market share in units sold in Italy in 2023, by key brand. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
ÌÇÐÄÆƽâ°æ. "Motorcycle Market Share in Units Sold in Italy in 2023, by Key Brand." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 Mar 2024, /statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
ÌÇÐÄÆƽâ°æ, Motorcycle market share in units sold in Italy in 2023, by key brand ÌÇÐÄÆƽâ°æ, /statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/ (last visited August 05, 2026)
Motorcycle market share in units sold in Italy in 2023, by key brand [Graph], ÌÇÐÄÆƽâ°æ, March 1, 2024. [Online]. Available: /statistics/1471144/market-share-of-the-leading-motorcycle-shares-italy/
