During an early 2023 survey among marketing professionals who work with social networks worldwide, more than a quarter (or ** percent) of respondents stated interest and interaction increase as one of the leading metrics used by marketing teams. Meanwhile, increasing brand awareness or reaching new audiences ranked the second most mentioned metric with ** percent.
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HubSpot. (April 27, 2023). Leading metrics used by marketing teams worldwide as of January 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1469191/leading-metrics-used-marketing-teams-worldwide/
HubSpot. "Leading metrics used by marketing teams worldwide as of January 2023." Chart. April 27, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1469191/leading-metrics-used-marketing-teams-worldwide/
HubSpot. (2023). Leading metrics used by marketing teams worldwide as of January 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1469191/leading-metrics-used-marketing-teams-worldwide/
HubSpot. "Leading Metrics Used by Marketing Teams Worldwide as of January 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Apr 2023, /statistics/1469191/leading-metrics-used-marketing-teams-worldwide/
HubSpot, Leading metrics used by marketing teams worldwide as of January 2023 ÌÇÐÄÆƽâ°æ, /statistics/1469191/leading-metrics-used-marketing-teams-worldwide/ (last visited July 30, 2026)
Leading metrics used by marketing teams worldwide as of January 2023 [Graph], HubSpot, April 27, 2023. [Online]. Available: /statistics/1469191/leading-metrics-used-marketing-teams-worldwide/
