A 2024 survey in the United States revealed that younger MLB fans were more likely to buy licensed fan merchandise on a more regular basis. The survey revealed that one fifth of all fans bought merchandise every season, while this figure fell to 14 percent among fans aged 65 or older.
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YouGov. (April 11, 2024). Frequency of buying licensed MLB fan merchandise among fans in the United States as of March 2024, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 19, 2026, from /statistics/1461102/mlb-merchandise-purchases/
YouGov. "Frequency of buying licensed MLB fan merchandise among fans in the United States as of March 2024, by age." Chart. April 11, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 19, 2026. /statistics/1461102/mlb-merchandise-purchases/
YouGov. (2024). Frequency of buying licensed MLB fan merchandise among fans in the United States as of March 2024, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 19, 2026. /statistics/1461102/mlb-merchandise-purchases/
YouGov. "Frequency of Buying Licensed Mlb Fan Merchandise among Fans in The United States as of March 2024, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Apr 2024, /statistics/1461102/mlb-merchandise-purchases/
YouGov, Frequency of buying licensed MLB fan merchandise among fans in the United States as of March 2024, by age ÌÇÐÄÆƽâ°æ, /statistics/1461102/mlb-merchandise-purchases/ (last visited July 19, 2026)
Frequency of buying licensed MLB fan merchandise among fans in the United States as of March 2024, by age [Graph], YouGov, April 11, 2024. [Online]. Available: /statistics/1461102/mlb-merchandise-purchases/
