The source used Google search data to determine with which websites or applications people were struggling to remember their passwords the most. It analyzed broad categories such as social media, email, and entertainment to see which ones had the most searches for forgotten passwords.
The date of release is the date of access.
Citation formats
Most frequently forgotten password categories worldwide 2023
In 2023, passwords to sign in to social media accounts were the category of passwords most frequently forgotten by individuals, with a share of searches for forgotten passwords exceeding ** percent. Passwords to access email accounts ranked second, with nearly ** percent of total searches for forgotten passwords.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how ÌÇÐÄÆƽâ°æ can support your business.
NordPass. (February 29, 2024). Which category of passwords do we forget most frequently? [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 29, 2026, from /statistics/1454173/most-frequently-forgotten-password-categories-worldwide/
NordPass. "Which category of passwords do we forget most frequently?." Chart. February 29, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 29, 2026. /statistics/1454173/most-frequently-forgotten-password-categories-worldwide/
NordPass. (2024). Which category of passwords do we forget most frequently?. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 29, 2026. /statistics/1454173/most-frequently-forgotten-password-categories-worldwide/
NordPass. "Which Category of Passwords Do We Forget Most Frequently?." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Feb 2024, /statistics/1454173/most-frequently-forgotten-password-categories-worldwide/
NordPass, Which category of passwords do we forget most frequently? ÌÇÐÄÆƽâ°æ, /statistics/1454173/most-frequently-forgotten-password-categories-worldwide/ (last visited July 29, 2026)
Which category of passwords do we forget most frequently? [Graph], NordPass, February 29, 2024. [Online]. Available: /statistics/1454173/most-frequently-forgotten-password-categories-worldwide/
