According to a survey carried out in January and February of 2024 in the UK, **** and were the two most important factors when shopping for fruit and vegetables. Some ** percent of respondents stated that freshness influences their decision when buying such products.
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YouGov. (February 12, 2024). Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 22, 2026, from /statistics/1451266/fruit-and-vegetable-purchase-factors-uk/
YouGov. "Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024." Chart. February 12, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 22, 2026. /statistics/1451266/fruit-and-vegetable-purchase-factors-uk/
YouGov. (2024). Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 22, 2026. /statistics/1451266/fruit-and-vegetable-purchase-factors-uk/
YouGov. "Leading Factors Influencing Fruit and Vegetable Purchases in The United Kingdom (Uk) in 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Feb 2024, /statistics/1451266/fruit-and-vegetable-purchase-factors-uk/
YouGov, Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1451266/fruit-and-vegetable-purchase-factors-uk/ (last visited July 22, 2026)
Leading factors influencing fruit and vegetable purchases in the United Kingdom (UK) in 2024 [Graph], YouGov, February 12, 2024. [Online]. Available: /statistics/1451266/fruit-and-vegetable-purchase-factors-uk/
