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Reasons for using biometric authentication to validate an online purchase in the United States in 2023, by generation

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Sources

Release date

September 2023

Region

United States

Survey time period

July 20 to 25, 2023

Number of respondents

1,045 respondents

Special properties

U.S. consumers who have used biometric authentication methods.

Citation formats

U.S.: biometric authentication benefits for online purchases 2023, by generation

Published by
Christy Tila,
Feb 7, 2024
A survey conducted in July 2023 in the United States found that consumers' reasons for using biometric authentication to validate online purchases vary from generation to generation. While around ** percent of respondents from Gen Z used biometrics to ensure faster checkout, baby boomers and seniors' main reason was improved security and fraud prevention, according to more than ** percent of respondents.
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Statistics on " Biometric technologies "

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Overview

1

Adoption

3

Consumption

7

Special focus: Biometrics for digital payments in the United States

3

Outlook

5

Fingerprint identification and Facial recognition

3

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Topics

Biometric technologiesCybersecurityEndpoint securitySecurity softwareSecurity & surveillance technology
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* For commercial use only

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$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
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