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Change in frequency of online shopping compared to pre-COVID 19 pandemic in Indonesia as of July 2023, by generation

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Source

Release date

September 2023

Region

Indonesia

Survey time period

July 2023

Number of respondents

4,937 respondents

Special properties

among snapcart users who have done online transactions before

Method of interview

Online survey

Supplementary notes

The survey was conducted among:

2,303 respondents aged 26 years old and younger (Gen Z)

2,034 respondents aged 27 to 42 years (Gen Y) 

Citation formats

Online shopping frequency changes compared to pre-COVID Indonesia 2023, by generation

Published by
Christy Tila,
Feb 15, 2024

According to a survey conducted in Indonesia in 2023, around ** percent of respondents from Gen Y maintained a consistent frequency of online shopping compared to 2019. In contrast, around ** percent of Gen Z bought more things online than they did before COVID-19.

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