Online gamers in the United States on the likelihood of subscribing to Xbox Game Pass services following Activision Blizzard games inclusion in January 2022 and October 2023
Characteristic
Jan 2022
Oct 2023
Very likely
5%
8%
Somewhat likely
7%
9%
Not at all likely
88%
83%
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In October 2023, Microsoft finalized its Activision Blizzard acquisition for 69 billion U.S. dollars - the biggest deal to date for the gaming industry. According to surveys conducted in the United States in January 2022 and October 2023, the number of respondents who were very likely to subscribe to Xbox Game Pass following the Activision Blizzard games inclusion increased by three percent since last year, while those somewhat likely to subscribe grew from seven to nine percent. Overall, Microsoft's acquisition of Activision Blizzard looks to bring more subscribers to the Xbox Game Pass platform.
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CivicScience. (October 17, 2023). Online gamers in the United States on the likelihood of subscribing to Xbox Game Pass services following Activision Blizzard games inclusion in January 2022 and October 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 16, 2026, from /statistics/1428739/xbox-game-pass-subscriptions-activision-blizzard-inclusion/
CivicScience. "Online gamers in the United States on the likelihood of subscribing to Xbox Game Pass services following Activision Blizzard games inclusion in January 2022 and October 2023." Chart. October 17, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 16, 2026. /statistics/1428739/xbox-game-pass-subscriptions-activision-blizzard-inclusion/
CivicScience. (2023). Online gamers in the United States on the likelihood of subscribing to Xbox Game Pass services following Activision Blizzard games inclusion in January 2022 and October 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 16, 2026. /statistics/1428739/xbox-game-pass-subscriptions-activision-blizzard-inclusion/
CivicScience. "Online Gamers in The United States on The Likelihood of Subscribing to Xbox Game Pass Services following Activision Blizzard Games Inclusion in January 2022 and October 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 17 Oct 2023, /statistics/1428739/xbox-game-pass-subscriptions-activision-blizzard-inclusion/
CivicScience, Online gamers in the United States on the likelihood of subscribing to Xbox Game Pass services following Activision Blizzard games inclusion in January 2022 and October 2023 ÌÇÐÄÆƽâ°æ, /statistics/1428739/xbox-game-pass-subscriptions-activision-blizzard-inclusion/ (last visited July 16, 2026)
Online gamers in the United States on the likelihood of subscribing to Xbox Game Pass services following Activision Blizzard games inclusion in January 2022 and October 2023 [Graph], CivicScience, October 17, 2023. [Online]. Available: /statistics/1428739/xbox-game-pass-subscriptions-activision-blizzard-inclusion/
