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Share of consumers favorable towards New Balance in the United States in September 2022 and September 2023, by age

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Source

Release date

September 2023

Region

United States

Survey time period

September 1 to 30, 2022 and September 1 to 18, 2023

Number of respondents

Roughly 5,700*

Age group

18 years and older

Special properties

Weighted by U.S. census

Supplementary notes

1,753-6,311 responses from 09/01/22 to 09/30/22
5,677-5,758 responses from 09/01/23 to 09/18/23

Citation formats

New Balance brand favorability in the U.S. in 2022 and 2023

Published by
Bruna Rocco,
Nov 29, 2023

In 2023, New Balance saw a significant increase in favorability among generation Z consumers, who went from having the lowest favorability towards the brand in 2022 to the highest in 2023. 35 to 54-year-old consumers in the U.S. liked New Balance the least at ** percent of positive responses.

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