Each of the Central and Eastern European countries shown was dominated by a different retail channel in 2022. In Poland, * dominated in terms of sales. In Ukraine and Croatia, consumers were most likely to shop at supermarkets.
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McKinsey & Company. (September 21, 2023). Retail market channel structure in selected Central and Eastern European countries in 2022, by store type [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 23, 2026, from /statistics/1414703/cee-retail-market-channel-structure-by-store-type/
McKinsey & Company. "Retail market channel structure in selected Central and Eastern European countries in 2022, by store type." Chart. September 21, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 23, 2026. /statistics/1414703/cee-retail-market-channel-structure-by-store-type/
McKinsey & Company. (2023). Retail market channel structure in selected Central and Eastern European countries in 2022, by store type. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 23, 2026. /statistics/1414703/cee-retail-market-channel-structure-by-store-type/
McKinsey & Company. "Retail Market Channel Structure in Selected Central and Eastern European Countries in 2022, by Store Type." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 21 Sep 2023, /statistics/1414703/cee-retail-market-channel-structure-by-store-type/
McKinsey & Company, Retail market channel structure in selected Central and Eastern European countries in 2022, by store type ÌÇÐÄÆÆ½â°æ, /statistics/1414703/cee-retail-market-channel-structure-by-store-type/ (last visited July 23, 2026)
Retail market channel structure in selected Central and Eastern European countries in 2022, by store type [Graph], McKinsey & Company, September 21, 2023. [Online]. Available: /statistics/1414703/cee-retail-market-channel-structure-by-store-type/