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Future car brand consideration in Australia in Q2 2023

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Release date

August 2023

Region

Australia

Survey time period

Q2 2023

Number of respondents

3,012 respondents

Supplementary notes

Original question: Thinking about the next vehicle you buy, which of the following would you consider?

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Future car brand consideration Australia Q2 2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Sep 8, 2023
According to a survey on future vehicle purchasing conducted in Australia in the second quarter of 2023, Toyota, Mazda and Hyundai were top three car brands that are popular among all ages. At the same time, Volkswagen appealed more to younger consumers from Gen Z, while older Australians belonging to Gen X and Boomers were open to consider a wider range of brands that might include Kia, Mitsubishi, Honda, Subaru, Nissan, and Ford.
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