web traffic arriving on third-party websites via clicks or taps on links published on social media platforms (via any device)
Supplementary notes
Shares do not include traffic from messenger platforms. Data are only available for a selection of platforms, and percentages reflect available platforms only.
Citation formats
Social media web traffic referrals in Colombia 2023
In December 2023, Facebook was by far the social media platform that directed the most traffic to third-party website links in Colombia, with more than ** percent of the referrals. Instagram and Pinterest followed, each providing around **** percent and **** percent of the traffic. Other networks generated smaller shares, such as YouTube with **** percent of social media referral traffic, and Twitter, with **** percent of clicks.
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DataReportal, & We Are Social, & Meltwater. (February 22, 2024). Web traffic referrals from social media platforms in Colombia as of December 2023 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1411086/social-media-web-traffic-referrals-colombia/
DataReportal, und We Are Social, und Meltwater. "Web traffic referrals from social media platforms in Colombia as of December 2023." Chart. February 22, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1411086/social-media-web-traffic-referrals-colombia/
DataReportal, We Are Social, Meltwater. (2024). Web traffic referrals from social media platforms in Colombia as of December 2023. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1411086/social-media-web-traffic-referrals-colombia/
DataReportal, and We Are Social, and Meltwater. "Web Traffic Referrals from Social Media Platforms in Colombia as of December 2023." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Feb 2024, /statistics/1411086/social-media-web-traffic-referrals-colombia/
DataReportal & We Are Social & Meltwater, Web traffic referrals from social media platforms in Colombia as of December 2023 ÌÇÐÄÆƽâ°æ, /statistics/1411086/social-media-web-traffic-referrals-colombia/ (last visited July 27, 2026)
Web traffic referrals from social media platforms in Colombia as of December 2023 [Graph], DataReportal, & We Are Social, & Meltwater, February 22, 2024. [Online]. Available: /statistics/1411086/social-media-web-traffic-referrals-colombia/
