Includes wallets like Apple Pay and Google Pay, but also PayPal, Alipay or domestic providers such as LINE or Pix
Supplementary notes
The source does not provide figures on individual brands per country. Its category "Digital wallet" includes all types of payment that fit this description. For Germany, for example, this likely means its figure largely refers to PayPal. The figure for he Netherlands - a country that does not use PayPal due to domestic bank transfer system iDEAL - could refer to Apple Pay and/or Google Pay. India's figure includes domestic wallets Paytm and PhonePe alongside Amazon Pay, Google Pay and PayPal.
Citation formats
Online wallet payment penetration rate in 42 countries worldwide 2025
Digital wallets made up more than **** of all payments value in e-commerce in China and India, significantly outpacing Europe or the United States. This trend can be seen in general: Asia-Pacific uses wallets noticeable more than other parts of the world. This is fueled in part by domestic wallets, including PhonePe in India or Alipay in China. European countries tend to rely on PayPal, with Apple Pay and Google Pay largely being an option for mobile proximity payments in an offline POS environment.
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Worldpay. (March 27, 2026). Penetration rate of online payments with wallets in e-commerce of 42 countries and territories worldwide in 2025 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1409499/wallet-share-in-global-ecommerce-by-country/
Worldpay. "Penetration rate of online payments with wallets in e-commerce of 42 countries and territories worldwide in 2025." Chart. March 27, 2026. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1409499/wallet-share-in-global-ecommerce-by-country/
Worldpay. (2026). Penetration rate of online payments with wallets in e-commerce of 42 countries and territories worldwide in 2025. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1409499/wallet-share-in-global-ecommerce-by-country/
Worldpay. "Penetration Rate of Online Payments with Wallets in E-commerce of 42 Countries and Territories Worldwide in 2025." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 27 Mar 2026, /statistics/1409499/wallet-share-in-global-ecommerce-by-country/
Worldpay, Penetration rate of online payments with wallets in e-commerce of 42 countries and territories worldwide in 2025 ÌÇÐÄÆƽâ°æ, /statistics/1409499/wallet-share-in-global-ecommerce-by-country/ (last visited July 24, 2026)
Penetration rate of online payments with wallets in e-commerce of 42 countries and territories worldwide in 2025 [Graph], Worldpay, March 27, 2026. [Online]. Available: /statistics/1409499/wallet-share-in-global-ecommerce-by-country/
