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Market share of rice cooker sales on South Korean e-commerce platform Danawa from August 2021 to July 2022, by pot material

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Source

Release date

September 2022

Region

South Korea

Survey time period

August 2021 to July 2022

Supplementary notes

Figures have been rounded.

Citation formats

Market share of rice cooker sales Danawa 2021-2022, by pot material

Published by Thuy D., Aug 23, 2023

As of July 2022, over ** percent of rice cookers sold on South Korean e-commerce platform Danawa had a stainless steel coated inner pot. Consumers preferred stainless steel for hygiene-related reasons. The fact that fully stainless steel pot rice cookers were an uncommon product on the market explained its low sales share.

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