Original question: "Between A and B, which is closer to your current eating habits, and attitude towards food? Please let us know which applies. A: I want to eat plant-based meats (soy meats, etc.) B: I do not want to eat plant-based meats (soy meats, etc.)
The majority of Japanese consumers were hesitant to eat plant-based meat alternatives. As revealed in a survey conducted in August 2024, the largest share of respondents, over ** percent, stated that they rather do not want to try plant-based meats such as soy meat. Another **** percent clearly stated not wanting to eat meat alternatives.
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Dentsu. (October 30, 2024). Consumer intention to eat plant-based meat alternatives in Japan as of August 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 20, 2026, from /statistics/1402932/japan-intention-eat-plant-based-meat-alternative/
Dentsu. "Consumer intention to eat plant-based meat alternatives in Japan as of August 2024." Chart. October 30, 2024. ÌÇÐÄÆƽâ°æ. Accessed July 20, 2026. /statistics/1402932/japan-intention-eat-plant-based-meat-alternative/
Dentsu. (2024). Consumer intention to eat plant-based meat alternatives in Japan as of August 2024. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 20, 2026. /statistics/1402932/japan-intention-eat-plant-based-meat-alternative/
Dentsu. "Consumer Intention to Eat Plant-based Meat Alternatives in Japan as of August 2024." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 30 Oct 2024, /statistics/1402932/japan-intention-eat-plant-based-meat-alternative/
Dentsu, Consumer intention to eat plant-based meat alternatives in Japan as of August 2024 ÌÇÐÄÆƽâ°æ, /statistics/1402932/japan-intention-eat-plant-based-meat-alternative/ (last visited July 20, 2026)
Consumer intention to eat plant-based meat alternatives in Japan as of August 2024 [Graph], Dentsu, October 30, 2024. [Online]. Available: /statistics/1402932/japan-intention-eat-plant-based-meat-alternative/
