According to a survey conducted in 2022, product quality was the most important factor when choosing a brand for the next vehicle, as stated by ** percent of respondents in Vietnam. Vehicle features and brand image were also among the leading criteria for brand selection considered by the majority of respondents in the survey.
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Deloitte. (May 8, 2023). Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 24, 2026, from /statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
Deloitte. "Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022." Chart. May 8, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 24, 2026. /statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
Deloitte. (2023). Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 24, 2026. /statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
Deloitte. "Leading Decision-making Criteria for Brand Choice for The next Vehicle in Vietnam as of October 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 May 2023, /statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
Deloitte, Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022 ÌÇÐÄÆƽâ°æ, /statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/ (last visited July 24, 2026)
Leading decision-making criteria for brand choice for the next vehicle in Vietnam as of October 2022 [Graph], Deloitte, May 8, 2023. [Online]. Available: /statistics/1399411/vietnam-main-purchase-consideration-for-next-vehicle/
