Original survey question: "Which of the following are reasons why you consume milk, yogurt, and/or cheese?" Respondents surveyed consume milk/yogurt (including greek yogurt)/cheese (such as cheddar, parmesan, etc)
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Top reasons to purchase dairy products in the U.S. 2024
A survey conducted in the United States in 2024 revealed that the most common reason for consumers to buy cheese is because they love the taste. While only ** percent of consumers purchase milk because it improves blood pressure or heart health.Â
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IFIC. (May 1, 2024). Top reasons for consumers to purchase dairy products in the U.S. in 2024 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1393966/top-reasons-for-us-consumers-to-buy-dairy-products/
IFIC. "Top reasons for consumers to purchase dairy products in the U.S. in 2024 ." Chart. May 1, 2024. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1393966/top-reasons-for-us-consumers-to-buy-dairy-products/
IFIC. (2024). Top reasons for consumers to purchase dairy products in the U.S. in 2024 . ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1393966/top-reasons-for-us-consumers-to-buy-dairy-products/
IFIC. "Top Reasons for Consumers to Purchase Dairy Products in The U.S. in 2024 ." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 1 May 2024, /statistics/1393966/top-reasons-for-us-consumers-to-buy-dairy-products/
IFIC, Top reasons for consumers to purchase dairy products in the U.S. in 2024 ÌÇÐÄÆƽâ°æ, /statistics/1393966/top-reasons-for-us-consumers-to-buy-dairy-products/ (last visited August 03, 2026)
Top reasons for consumers to purchase dairy products in the U.S. in 2024 [Graph], IFIC, May 1, 2024. [Online]. Available: /statistics/1393966/top-reasons-for-us-consumers-to-buy-dairy-products/
