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Music streaming service subscription status in Vietnam as of May 2022, by generation

Characteristic	Continuers (currently pay for and likely to continue next year)	Potentials (do not pay for, but may consider subscribing next year)	Cancellers (currently pay for, but likely to cancel next year)	Rejecters (do not pay for and unlikely to subscribe next year)
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Release date

May 2022

More information

Region

Vietnam

Survey time period

May 2022

Number of respondents

2,369 respondents

Special properties

respondents are consumers across Vietnam

Method of interview

Questionnaire and personal interview

Supplementary notes

Original question: "Which of the following best describes your subscription(s) to following types of paid-for content services?"

Number of respondents:
Gen Z = 918
Millennials = 1,107
Gen X = 271
Baby boomers = 73

YouGov Vietnam is an independent partner of YouGov operated by Decision Lab.

Citation formats

According to a survey conducted in May 2022, only ** percent of baby boomers respondents in Vietnam were paying for music subscription services and would like to continue. However, ** percent of the surveyed baby boomers showed interest in subscribing to music streaming next year, the highest among all surveyed generations.

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