Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United Kingdom as of February 2023, by age
Characteristic
I always wait until a show ends completely before I start watching
I sometimes wait until a show ends completely before I start watching
It makes no difference to me whether the show has finished or not
I never wait (i.e., I watch each season as it's released)
Don't know
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Nearly half of adults in the UK stated in a 2023 survey that it makes no difference to them whether an original TV show on streaming services has already finished or not before starting to watch. A further ** percent of respondents sometimes or always wait until an original with several seasons and a connected storyline ends completely. Younger age groups, in particular, wait for streaming originals' finale before starting to watch.
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YouGov. (March 10, 2023). Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United Kingdom as of February 2023, by age [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1382358/stream-original-shows-preference-uk-by-age/
YouGov. "Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United Kingdom as of February 2023, by age." Chart. March 10, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1382358/stream-original-shows-preference-uk-by-age/
YouGov. (2023). Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United Kingdom as of February 2023, by age. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1382358/stream-original-shows-preference-uk-by-age/
YouGov. "Preference for When to Watch Original Shows on Streaming Services with Multiple Seasons and Connected Storylines in The United Kingdom as of February 2023, by Age." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 10 Mar 2023, /statistics/1382358/stream-original-shows-preference-uk-by-age/
YouGov, Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United Kingdom as of February 2023, by age ÌÇÐÄÆƽâ°æ, /statistics/1382358/stream-original-shows-preference-uk-by-age/ (last visited July 21, 2026)
Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United Kingdom as of February 2023, by age [Graph], YouGov, March 10, 2023. [Online]. Available: /statistics/1382358/stream-original-shows-preference-uk-by-age/
