Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United States as of February 2023, by age group
Characteristic
I always wait until a show ends completely before I start watching
I sometimes wait until a show ends completely before I start watching
It makes no difference to me whether the show has finished or not
I never wait (i.e., I watch each season as it's released)
Don't know
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According to the results of a survey held in early 2023, it made little to no difference to the majority of U.S. adults whether an original show on streaming services had finished or not before they started watching the show, with over ** percent saying that this was the case.
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YouGov. (March 20, 2023). Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United States as of February 2023, by age group [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 21, 2026, from /statistics/1331750/stream-original-shows-preference-us-by-age/
YouGov. "Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United States as of February 2023, by age group." Chart. March 20, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 21, 2026. /statistics/1331750/stream-original-shows-preference-us-by-age/
YouGov. (2023). Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United States as of February 2023, by age group. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 21, 2026. /statistics/1331750/stream-original-shows-preference-us-by-age/
YouGov. "Preference for When to Watch Original Shows on Streaming Services with Multiple Seasons and Connected Storylines in The United States as of February 2023, by Age Group." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 20 Mar 2023, /statistics/1331750/stream-original-shows-preference-us-by-age/
YouGov, Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United States as of February 2023, by age group ÌÇÐÄÆƽâ°æ, /statistics/1331750/stream-original-shows-preference-us-by-age/ (last visited July 21, 2026)
Preference for when to watch original shows on streaming services with multiple seasons and connected storylines in the United States as of February 2023, by age group [Graph], YouGov, March 20, 2023. [Online]. Available: /statistics/1331750/stream-original-shows-preference-us-by-age/
