According to a survey on the 2023 Super Bowl halftime show, younger generations were more interested in the music entertainment show compared to their older counterparts. While ** percent of Gen Zers were very interested in the entertainment show, ** percent of baby boomers stated that they were not interested at all. In 2023, Rihanna was the main act in the half time show while the 2022 featured a combination of different rappers and R'n'B artists such as Eminem or Snoop Dogg.
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Morning Consult (@MorningConsult). (February 7, 2023). Interest in the Super Bowl halftime show in the United States in 2023, by generation [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 20, 2026, from /statistics/1366365/interest-super-bowl-halftime-show-generation/
Morning Consult (@MorningConsult). "Interest in the Super Bowl halftime show in the United States in 2023, by generation." Chart. February 7, 2023. ÌÇÐÄÆÆ½â°æ. Accessed July 20, 2026. /statistics/1366365/interest-super-bowl-halftime-show-generation/
Morning Consult (@MorningConsult). (2023). Interest in the Super Bowl halftime show in the United States in 2023, by generation. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 20, 2026. /statistics/1366365/interest-super-bowl-halftime-show-generation/
Morning Consult (@MorningConsult). "Interest in The Super Bowl Halftime Show in The United States in 2023, by Generation." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 7 Feb 2023, /statistics/1366365/interest-super-bowl-halftime-show-generation/
Morning Consult (@MorningConsult), Interest in the Super Bowl halftime show in the United States in 2023, by generation ÌÇÐÄÆÆ½â°æ, /statistics/1366365/interest-super-bowl-halftime-show-generation/ (last visited July 20, 2026)
Interest in the Super Bowl halftime show in the United States in 2023, by generation [Graph], Morning Consult (@MorningConsult), February 7, 2023. [Online]. Available: /statistics/1366365/interest-super-bowl-halftime-show-generation/