In 2022, approximately ** percent of survey respondents in the United States stated that they prefer nice looking fruit and vegetables, but will eat ‘ugly’ ones. Moreover, nearly ** percent of survey respondents said that they will only eat nice looking fruit and vegetables.
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YouGov. (December 14, 2022). Consumers' preferences for fruits and vegetables in the United States (U.S.) in 2022, by fruit appearance [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 06, 2026, from /statistics/1362600/appearance-of-fruits-and-vegetables-to-consumers-in-the-united-states/
YouGov. "Consumers' preferences for fruits and vegetables in the United States (U.S.) in 2022, by fruit appearance." Chart. December 14, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 06, 2026. /statistics/1362600/appearance-of-fruits-and-vegetables-to-consumers-in-the-united-states/
YouGov. (2022). Consumers' preferences for fruits and vegetables in the United States (U.S.) in 2022, by fruit appearance. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 06, 2026. /statistics/1362600/appearance-of-fruits-and-vegetables-to-consumers-in-the-united-states/
YouGov. "Consumers' Preferences for Fruits and Vegetables in The United States (U.S.) in 2022, by Fruit Appearance." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 14 Dec 2022, /statistics/1362600/appearance-of-fruits-and-vegetables-to-consumers-in-the-united-states/
YouGov, Consumers' preferences for fruits and vegetables in the United States (U.S.) in 2022, by fruit appearance ÌÇÐÄÆÆ½â°æ, /statistics/1362600/appearance-of-fruits-and-vegetables-to-consumers-in-the-united-states/ (last visited August 06, 2026)
Consumers' preferences for fruits and vegetables in the United States (U.S.) in 2022, by fruit appearance [Graph], YouGov, December 14, 2022. [Online]. Available: /statistics/1362600/appearance-of-fruits-and-vegetables-to-consumers-in-the-united-states/