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Intention to pay a higher price to get a healthier product among consumers in Vietnam in 2022

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Source

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Release date

December 2022

Region

Vietnam

Survey time period

2022

Number of respondents

1,000 respondents

Supplementary notes

The survey question was: "Think about 2022. Are you planning to do more, less, or about the same of the following?"

Citation formats

Intention to pay more to get a healthier product Vietnam 2022

Published by
T. Ozbun,
Nov 28, 2025

According to a survey in Vietnam in 2022, ** percent of respondents stated that they would increase their expenditure on healthier products. In contrast, *** percent of Vietnamese consumers intended to decrease their budget on healthy products.

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