Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022
Characteristic
Currently subscribe (%)
Intend to subscribe (%)
Total in millions
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According to the source: "Health and fitness services/apps are defined as workout/training, diet/nutrition tracking, mindfulness/meditation, and sleep
tracking services/apps."
Users who intend to subscribe: users who are "extremely or very likely to purchase a subscription in the next 12 months."
Citation formats
U.S. paid subscribers to digital health and fitness services 2022
In 2022, workout and training apps counted approximately consumers who either subscribed or were very interested in subscribing to a service of this type. Among these, ** percent were already subscribers, while ** percent reported the intention to start a paid subscription within 12 months. In comparison, ** percent of the ** million meditation and mindfulness digital service users were subscribers, while the remaining ** percent reported a strong interest in paying for a subscription on metal apps and platforms of this type.
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Activate. (October 26, 2022). Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
Activate. "Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022." Chart. October 26, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
Activate. (2022). Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
Activate. "Number of Consumers in The United States Who Have a Paid Subscription or Are Interested to Start a Paid Subscription to a Digital Health and Fitness Service in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 26 Oct 2022, /statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
Activate, Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1350042/health-and-fitness-digital-paid-subscribers-us/ (last visited August 01, 2026)
Number of consumers in the United States who have a paid subscription or are interested to start a paid subscription to a digital health and fitness service in 2022 [Graph], Activate, October 26, 2022. [Online]. Available: /statistics/1350042/health-and-fitness-digital-paid-subscribers-us/
