According to a 2022 survey of fashion executives from companies around the world, the biggest challenge they faced when trying to improve their company's sustainability credentials in the eyes of consumers was the lack of standards to assess sustainability performance. The second biggest challenge, with a share of roughly of respondents, was the cost of sustainable materials.
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McKinsey & Company. (November 29, 2022). Challenges faced by fashion executives to improving consumer perceptions of their company's sustainability credentials worldwide in 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 31, 2026, from /statistics/1349771/fashion-companies-sustainable-reputation-issues/
McKinsey & Company. "Challenges faced by fashion executives to improving consumer perceptions of their company's sustainability credentials worldwide in 2022." Chart. November 29, 2022. ÌÇÐÄÆƽâ°æ. Accessed July 31, 2026. /statistics/1349771/fashion-companies-sustainable-reputation-issues/
McKinsey & Company. (2022). Challenges faced by fashion executives to improving consumer perceptions of their company's sustainability credentials worldwide in 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 31, 2026. /statistics/1349771/fashion-companies-sustainable-reputation-issues/
McKinsey & Company. "Challenges Faced by Fashion Executives to Improving Consumer Perceptions of Their Company's Sustainability Credentials Worldwide in 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 29 Nov 2022, /statistics/1349771/fashion-companies-sustainable-reputation-issues/
McKinsey & Company, Challenges faced by fashion executives to improving consumer perceptions of their company's sustainability credentials worldwide in 2022 ÌÇÐÄÆƽâ°æ, /statistics/1349771/fashion-companies-sustainable-reputation-issues/ (last visited July 31, 2026)
Challenges faced by fashion executives to improving consumer perceptions of their company's sustainability credentials worldwide in 2022 [Graph], McKinsey & Company, November 29, 2022. [Online]. Available: /statistics/1349771/fashion-companies-sustainable-reputation-issues/
