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Leading motivations for visiting convenience stores (konbini) in Japan as of December 2021

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Source

Release date

December 2021

Region

Japan

Survey time period

December 10 to 14, 2021

Number of respondents

1,200*

Age group

20-79 years

Special properties

multiple answers were allowed

Method of interview

Online panel

Supplementary notes

*400 respondents each from the Kansai, Kanto, and Hokkaido region.

Citation formats

Reasons for going to a convenience store in Japan 2021

Published by
F. Watty,
Sep 28, 2022
The leading motivation for visiting a convenience store in Japan was to buy a snack as revealed in a survey conducted in ***. Around half of respondents stated that a common reason for going to convenience stores was to buy a snack, with the purchase of lunch representing another frequently named aim.
Apart from packaged snack foods, Japanese convenience stores, also known as konbini, often have warm snacks at checkout counters like deep-fried food, dumplings, and roasted sweet potatoes.
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