A 2022 survey conducted among consumers of leading banks in the United States found that the security of personal information was a leading factor in their choice of a financial institution, with an index value of ***. Survey participants rated the factor of the bank services requiring low or no fees as the second important factor, while fraud protection ranked third with an index value of **.
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Verint. (July 12, 2022). Leading factors influencing consumers' choice of a financial institution in the United States from March to April 2022 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 01, 2026, from /statistics/1329984/leading-factors-in-consumers-choice-of-a-financial-institution/
Verint. "Leading factors influencing consumers' choice of a financial institution in the United States from March to April 2022." Chart. July 12, 2022. ÌÇÐÄÆƽâ°æ. Accessed August 01, 2026. /statistics/1329984/leading-factors-in-consumers-choice-of-a-financial-institution/
Verint. (2022). Leading factors influencing consumers' choice of a financial institution in the United States from March to April 2022. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 01, 2026. /statistics/1329984/leading-factors-in-consumers-choice-of-a-financial-institution/
Verint. "Leading Factors Influencing Consumers' Choice of a Financial Institution in The United States from March to April 2022." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 12 Jul 2022, /statistics/1329984/leading-factors-in-consumers-choice-of-a-financial-institution/
Verint, Leading factors influencing consumers' choice of a financial institution in the United States from March to April 2022 ÌÇÐÄÆƽâ°æ, /statistics/1329984/leading-factors-in-consumers-choice-of-a-financial-institution/ (last visited August 01, 2026)
Leading factors influencing consumers' choice of a financial institution in the United States from March to April 2022 [Graph], Verint, July 12, 2022. [Online]. Available: /statistics/1329984/leading-factors-in-consumers-choice-of-a-financial-institution/
