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Distribution of sales value of baijiu on e-commerce platforms in China in 1st quarter 2022, by price range (in yuan per kilogram)

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Sources

Release date

May 2022

Region

China

Survey time period

Q1 2022

Supplementary notes

One yuan equals approximately 0.15 U.S. dollars and 0.14 euros (as of June 2022).

Including sales made on Tmall, Taobao, JD.com, Suning.com, and jiuxian.com.

Citation formats

Share of online sales value of baijiu China Q1 2022, by price level

Published by ÌÇÐÄÆƽâ°æ Research Department, Jun 17, 2022
In the first quarter of 2022, high-end baijiu which retails for yuan or more per kilogram dominated China's online baijiu market, with a sales share of nearly ** percent. In that quarter, the online sales value of baijiu on China's leading e-commerce platforms amounted to **** billion yuan.
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