According to a survey conducted in February 2023 in Japan, around **** percent of respondents said they had never purchased a product displayed at a beauty salon and were not interested in such products. In contrast, **** percent said they had purchased products at a beauty salon in the past year.
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Hot Pepper Beauty Academy. (June 22, 2023). Share of men who purchased products at a beauty salon in the past year in Japan as of February 2023, by consumer behavior [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1294743/japan-beauty-salon-product-purchase-behavior-men/
Hot Pepper Beauty Academy. "Share of men who purchased products at a beauty salon in the past year in Japan as of February 2023, by consumer behavior." Chart. June 22, 2023. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1294743/japan-beauty-salon-product-purchase-behavior-men/
Hot Pepper Beauty Academy. (2023). Share of men who purchased products at a beauty salon in the past year in Japan as of February 2023, by consumer behavior. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1294743/japan-beauty-salon-product-purchase-behavior-men/
Hot Pepper Beauty Academy. "Share of Men Who Purchased Products at a Beauty Salon in The past Year in Japan as of February 2023, by Consumer Behavior." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 22 Jun 2023, /statistics/1294743/japan-beauty-salon-product-purchase-behavior-men/
Hot Pepper Beauty Academy, Share of men who purchased products at a beauty salon in the past year in Japan as of February 2023, by consumer behavior ÌÇÐÄÆƽâ°æ, /statistics/1294743/japan-beauty-salon-product-purchase-behavior-men/ (last visited July 30, 2026)
Share of men who purchased products at a beauty salon in the past year in Japan as of February 2023, by consumer behavior [Graph], Hot Pepper Beauty Academy, June 22, 2023. [Online]. Available: /statistics/1294743/japan-beauty-salon-product-purchase-behavior-men/
