According to a survey from 2020, ** percent of the respondents in China were willing to pay premium for better quality healthier food. In comparison, ** percent of the respondents in Japan were willing to pay more for better quality food in 2020.
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PwC, & Temasek Holdings, & Rabobank. (September 21, 2021). Willingness to pay premium for better quality healthier food in the Asia-Pacific region in 2020, by country [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 05, 2026, from /statistics/1293196/apac-willingness-to-pay-more-for-healthier-food-by-country/
PwC, und Temasek Holdings, und Rabobank. "Willingness to pay premium for better quality healthier food in the Asia-Pacific region in 2020, by country." Chart. September 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 05, 2026. /statistics/1293196/apac-willingness-to-pay-more-for-healthier-food-by-country/
PwC, Temasek Holdings, Rabobank. (2021). Willingness to pay premium for better quality healthier food in the Asia-Pacific region in 2020, by country. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 05, 2026. /statistics/1293196/apac-willingness-to-pay-more-for-healthier-food-by-country/
PwC, and Temasek Holdings, and Rabobank. "Willingness to Pay Premium for Better Quality Healthier Food in The Asia-pacific Region in 2020, by Country." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Sep 2021, /statistics/1293196/apac-willingness-to-pay-more-for-healthier-food-by-country/
PwC & Temasek Holdings & Rabobank, Willingness to pay premium for better quality healthier food in the Asia-Pacific region in 2020, by country ÌÇÐÄÆƽâ°æ, /statistics/1293196/apac-willingness-to-pay-more-for-healthier-food-by-country/ (last visited August 05, 2026)
Willingness to pay premium for better quality healthier food in the Asia-Pacific region in 2020, by country [Graph], PwC, & Temasek Holdings, & Rabobank, September 21, 2021. [Online]. Available: /statistics/1293196/apac-willingness-to-pay-more-for-healthier-food-by-country/
