In a survey conducted in January 2022, Meta (formerly Facebook) was the brand most associated with the metaverse according to 45 percent of surveyed adults in the United States. Overall, 22 percent of respondents said that they most associated Google with the metaverse and 19 percent selected Oculus, Meta's subsidiary that produces VR headsets. In addition, one in ten respondents most associated Disney with the metaverse and eight percent most associated music streaming platform Spotify.
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Ipsos. (January 24, 2022). Brands most associated with the metaverse according to adults in the United States as of January 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved July 31, 2026, from /statistics/1290674/united-states-adults-brands-associated-with-the-metaverse/
Ipsos. "Brands most associated with the metaverse according to adults in the United States as of January 2022." Chart. January 24, 2022. ÌÇÐÄÆÆ½â°æ. Accessed July 31, 2026. /statistics/1290674/united-states-adults-brands-associated-with-the-metaverse/
Ipsos. (2022). Brands most associated with the metaverse according to adults in the United States as of January 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: July 31, 2026. /statistics/1290674/united-states-adults-brands-associated-with-the-metaverse/
Ipsos. "Brands Most Associated with The Metaverse According to Adults in The United States as of January 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Jan 2022, /statistics/1290674/united-states-adults-brands-associated-with-the-metaverse/
Ipsos, Brands most associated with the metaverse according to adults in the United States as of January 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1290674/united-states-adults-brands-associated-with-the-metaverse/ (last visited July 31, 2026)
Brands most associated with the metaverse according to adults in the United States as of January 2022 [Graph], Ipsos, January 24, 2022. [Online]. Available: /statistics/1290674/united-states-adults-brands-associated-with-the-metaverse/