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Market size of mobile games targeting women in China from 2013 to 2020 with forecasts until 2023 (in billion yuan)

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Sources

Release date

November 2021

Region

China

Survey time period

2013 to 2020

Supplementary notes

* Estimate.

Note: 1 yuan equals approximately 0.14 U.S. dollars and 0.13 euros (as of May 2020).

Female mobile games refer to games with 70 percent female users or above.

Citation formats

Market size of female mobile games in China 2013-2023

Published by ÌÇÐÄÆƽâ°æ Research Department, Mar 11, 2022

In 2020, the market size of mobile "otome" games (games targeting female consumers) in China surpassed ** billion yuan, indicating a ** percent year-over-year growth rate. Otome games are often designed as role-playing games or simulation games with various elements catering the emotional needs and romantic fantasies of female players. Male and female gamers usually differ in game spending behavior. While male gamers tend to spend money on upgrades to increase their chances in winning the game, their female counterparts are more inclined to pay for a better emotional experience.

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