According to a survey conducted from December 2021 to January 2022, about ** percent of female respondents bought female technology (FemTech) services and products through online websites or specialized apps. Around ** percent purchased goods visiting retail stores.
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MTI, & PR Times. (February 4, 2022). Most popular sales channels for buying services and products of female technology (FemTech) among women in Japan as of January 2022 [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 04, 2026, from /statistics/1289276/japan-most-popular-sales-channels-femtech-services-women/
MTI, und PR Times. "Most popular sales channels for buying services and products of female technology (FemTech) among women in Japan as of January 2022." Chart. February 4, 2022. ÌÇÐÄÆÆ½â°æ. Accessed August 04, 2026. /statistics/1289276/japan-most-popular-sales-channels-femtech-services-women/
MTI, PR Times. (2022). Most popular sales channels for buying services and products of female technology (FemTech) among women in Japan as of January 2022. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 04, 2026. /statistics/1289276/japan-most-popular-sales-channels-femtech-services-women/
MTI, and PR Times. "Most Popular Sales Channels for Buying Services and Products of Female Technology (Femtech) among Women in Japan as of January 2022." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 4 Feb 2022, /statistics/1289276/japan-most-popular-sales-channels-femtech-services-women/
MTI & PR Times, Most popular sales channels for buying services and products of female technology (FemTech) among women in Japan as of January 2022 ÌÇÐÄÆÆ½â°æ, /statistics/1289276/japan-most-popular-sales-channels-femtech-services-women/ (last visited August 04, 2026)
Most popular sales channels for buying services and products of female technology (FemTech) among women in Japan as of January 2022 [Graph], MTI, & PR Times, February 4, 2022. [Online]. Available: /statistics/1289276/japan-most-popular-sales-channels-femtech-services-women/