In July 2021, mobile gaming party apps had the highest rate of organic downloads in Australia, with **** percent of downloads from users in the country not being attributed to ads or paid search recommendations. By comparison, casino games saw **** percent of their downloads coming from paid search, as well as **** percent of downloads attributed to paid ads. As of the second quarter of 2021, mobile gaming apps were the most downloaded mobile app category for users in Australia.
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Data.ai. (December 24, 2021). Distribution of organic and paid downloads for mobile gaming apps in Australia in July 2021, by genre [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 03, 2026, from /statistics/1283426/australia-gaming-app-downloads-organic-paid-by-genre/
Data.ai. "Distribution of organic and paid downloads for mobile gaming apps in Australia in July 2021, by genre." Chart. December 24, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 03, 2026. /statistics/1283426/australia-gaming-app-downloads-organic-paid-by-genre/
Data.ai. (2021). Distribution of organic and paid downloads for mobile gaming apps in Australia in July 2021, by genre. ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 03, 2026. /statistics/1283426/australia-gaming-app-downloads-organic-paid-by-genre/
Data.ai. "Distribution of Organic and Paid Downloads for Mobile Gaming Apps in Australia in July 2021, by Genre." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 24 Dec 2021, /statistics/1283426/australia-gaming-app-downloads-organic-paid-by-genre/
Data.ai, Distribution of organic and paid downloads for mobile gaming apps in Australia in July 2021, by genre ÌÇÐÄÆÆ½â°æ, /statistics/1283426/australia-gaming-app-downloads-organic-paid-by-genre/ (last visited August 03, 2026)
Distribution of organic and paid downloads for mobile gaming apps in Australia in July 2021, by genre [Graph], Data.ai, December 24, 2021. [Online]. Available: /statistics/1283426/australia-gaming-app-downloads-organic-paid-by-genre/