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Jack Daniel's was the leading brand of whiskey in the on-trade channel in the United Kingdom in 2025. Sales of the brand reached  million GBP in that year. Jameson was the next best-selling brand with sales of **** million British pounds.

The global whiskey market

The leading importer of whiskey worldwide is the United States based on import value. France was the second-leading importer with imports exceeding *** million dollars. The global whiskey market was worth approximately ** billion U.S. dollars in 2025, forecasts expecting continuous growth in the upcoming years. The two largest markets for whiskey worldwide were by far the United States and India.

The United Kingdom’s whiskey trade

The United Kingdom is by far the largest whiskey exporter in the world, with exports reaching more than four times the value of the second-largest whiskey exporter, the United States. Asia and Oceania is the United Kingdom’s main destination for whiskey exports. The European Community is the UK’s second-largest trading partner for whiskey exports, with exports exceeding * British pounds annually. The United Kingdom also imports whiskey. The vast majority of whiskey imports to the United Kingdom come from the United States and the Irish Republic.