According to a report conducted by in Vietnam in 2021, over ** percent of esports players would most likely purchase products relevant to gaming, such as electronics, technology, and gaming accessories, after watching ads on esports platforms. Other less relevant categories, such as food & beverages and clothing, followed closely behind.
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Decision Lab. (October 21, 2021). Intention to purchase from advertisements on gaming platforms among esports audience in Vietnam as of October 2021, by product category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 27, 2026, from /statistics/1280403/vietnam-purchase-intent-from-ads-on-esports-platforms/
Decision Lab. "Intention to purchase from advertisements on gaming platforms among esports audience in Vietnam as of October 2021, by product category." Chart. October 21, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 27, 2026. /statistics/1280403/vietnam-purchase-intent-from-ads-on-esports-platforms/
Decision Lab. (2021). Intention to purchase from advertisements on gaming platforms among esports audience in Vietnam as of October 2021, by product category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 27, 2026. /statistics/1280403/vietnam-purchase-intent-from-ads-on-esports-platforms/
Decision Lab. "Intention to Purchase from Advertisements on Gaming Platforms among Esports Audience in Vietnam as of October 2021, by Product Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 21 Oct 2021, /statistics/1280403/vietnam-purchase-intent-from-ads-on-esports-platforms/
Decision Lab, Intention to purchase from advertisements on gaming platforms among esports audience in Vietnam as of October 2021, by product category ÌÇÐÄÆƽâ°æ, /statistics/1280403/vietnam-purchase-intent-from-ads-on-esports-platforms/ (last visited July 27, 2026)
Intention to purchase from advertisements on gaming platforms among esports audience in Vietnam as of October 2021, by product category [Graph], Decision Lab, October 21, 2021. [Online]. Available: /statistics/1280403/vietnam-purchase-intent-from-ads-on-esports-platforms/
