The study is about the segment of online jewelry and watches, excluding online retailers specializing in costume jewelry.
Sector statistics are provided for 16 jewelry and watch stores, including 14 online stores that are among top-1000 largest Russian online stores in terms of online orders, and the 2 largest universal marketplaces - Wildberries.ru and Ozon.ru.
Only sales of jewelry and watches of Russian retailers in Russia were taken into consideration, excluding export sales.
Citation formats
Social media usage by online jewelry stores in Russia H2 2020-H1 2021, by platform
All major online jewelry retailers in Russia had social media accounts on Instagram and VKontakte, as observed between the second half of 2020 and the first half of 2021. Most jewelry e-stores also had an account on Facebook.
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Data Insight (RU). (November 8, 2021). Social media presence of online jewelry stores in Russia from 2nd half 2020 to 1st half 2021, by platform [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1276129/russia-jewelry-e-stores-social-presence/
Data Insight (RU). "Social media presence of online jewelry stores in Russia from 2nd half 2020 to 1st half 2021, by platform." Chart. November 8, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1276129/russia-jewelry-e-stores-social-presence/
Data Insight (RU). (2021). Social media presence of online jewelry stores in Russia from 2nd half 2020 to 1st half 2021, by platform. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1276129/russia-jewelry-e-stores-social-presence/
Data Insight (RU). "Social Media Presence of Online Jewelry Stores in Russia from 2nd Half 2020 to 1st Half 2021, by Platform." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 8 Nov 2021, /statistics/1276129/russia-jewelry-e-stores-social-presence/
Data Insight (RU), Social media presence of online jewelry stores in Russia from 2nd half 2020 to 1st half 2021, by platform ÌÇÐÄÆƽâ°æ, /statistics/1276129/russia-jewelry-e-stores-social-presence/ (last visited July 30, 2026)
Social media presence of online jewelry stores in Russia from 2nd half 2020 to 1st half 2021, by platform [Graph], Data Insight (RU), November 8, 2021. [Online]. Available: /statistics/1276129/russia-jewelry-e-stores-social-presence/
