The source examined more than 36,000 products at 13 leading online retailers in the U.K.
The source states "Out-of-stock data comes from Profitero client accounts. Different clients were used to source data for each category. In some instances multiple accounts were used for one category."
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Smyths Toys: online out-of-stock rates in the UK 2021
The out-of-stock rate at the online shop of Smyths Toys started July 2021 at just over ** percent. This rate continued to rise until August 15, peaking at over ** percent. Over the rest of August and September this figure dropped by roughly ** percent, leaving Smyths with an out-of-stock rate of just over ** percent on their toys.
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Profitero. (October 11, 2021). Trend in the online out-of-stock rate of toys at Smyths Toys in the United Kingdom (UK) from July to September 2021 [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved August 03, 2026, from /statistics/1273008/smyths-toys-out-of-stock-rate/
Profitero. "Trend in the online out-of-stock rate of toys at Smyths Toys in the United Kingdom (UK) from July to September 2021." Chart. October 11, 2021. ÌÇÐÄÆƽâ°æ. Accessed August 03, 2026. /statistics/1273008/smyths-toys-out-of-stock-rate/
Profitero. (2021). Trend in the online out-of-stock rate of toys at Smyths Toys in the United Kingdom (UK) from July to September 2021. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: August 03, 2026. /statistics/1273008/smyths-toys-out-of-stock-rate/
Profitero. "Trend in The Online Out-of-stock Rate of Toys at Smyths Toys in The United Kingdom (Uk) from July to September 2021." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Oct 2021, /statistics/1273008/smyths-toys-out-of-stock-rate/
Profitero, Trend in the online out-of-stock rate of toys at Smyths Toys in the United Kingdom (UK) from July to September 2021 ÌÇÐÄÆƽâ°æ, /statistics/1273008/smyths-toys-out-of-stock-rate/ (last visited August 03, 2026)
Trend in the online out-of-stock rate of toys at Smyths Toys in the United Kingdom (UK) from July to September 2021 [Graph], Profitero, October 11, 2021. [Online]. Available: /statistics/1273008/smyths-toys-out-of-stock-rate/
