The source examined more than 36,000 products at 13 leading online retailers in the U.K.
The source states "Out-of-stock data comes from Profitero client accounts. Different clients were used to source data for each category. In some instances multiple accounts were used for one category."
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Morrisons online out-of-stock rates in the UK 2021, by category
The highest out-of-stock rate at the online shop of Morrisons from July to September 2021 was coffee at roughly ** percent, at the very beginning of the period. The coffee out-of-stock rate spiked again in early August to just over ** percent, before sharply falling to just over *** percent by mid-September. Canned goods and ready meals did not experience severe stock-outs. Drinks finished the period as the most out-of-stock product, with a rate of over percent.
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Profitero. (October 11, 2021). Trend in online out-of-stock rates at Morrisons in the United Kingdom (UK) from July to September 2021, by category [Graph]. In ÌÇÐÄÆƽâ°æ. Retrieved July 30, 2026, from /statistics/1272916/morrisons-online-out-of-stock-rate/
Profitero. "Trend in online out-of-stock rates at Morrisons in the United Kingdom (UK) from July to September 2021, by category." Chart. October 11, 2021. ÌÇÐÄÆƽâ°æ. Accessed July 30, 2026. /statistics/1272916/morrisons-online-out-of-stock-rate/
Profitero. (2021). Trend in online out-of-stock rates at Morrisons in the United Kingdom (UK) from July to September 2021, by category. ÌÇÐÄÆƽâ°æ. ÌÇÐÄÆƽâ°æ Inc.. Accessed: July 30, 2026. /statistics/1272916/morrisons-online-out-of-stock-rate/
Profitero. "Trend in Online Out-of-stock Rates at Morrisons in The United Kingdom (Uk) from July to September 2021, by Category." ÌÇÐÄÆƽâ°æ, ÌÇÐÄÆƽâ°æ Inc., 11 Oct 2021, /statistics/1272916/morrisons-online-out-of-stock-rate/
Profitero, Trend in online out-of-stock rates at Morrisons in the United Kingdom (UK) from July to September 2021, by category ÌÇÐÄÆƽâ°æ, /statistics/1272916/morrisons-online-out-of-stock-rate/ (last visited July 30, 2026)
Trend in online out-of-stock rates at Morrisons in the United Kingdom (UK) from July to September 2021, by category [Graph], Profitero, October 11, 2021. [Online]. Available: /statistics/1272916/morrisons-online-out-of-stock-rate/
