As of February 2021, the monthly active users of E Fund amounted to **** million, which was the highest number of MAU among all leading direct sales investment funds in China. In contrast to brokers or banks, direct sales investment funds do not involve a third party in the investment process. Instead, the client directly invests in the fund via a smartphone app.
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Fastdata. (April 13, 2021). Leading online investment funds with a direct sales channel in China in February 2021, based on monthly active users (in 1,000s) [Graph]. In ÌÇÐÄÆÆ½â°æ. Retrieved August 02, 2026, from /statistics/1262667/china-leading-direct-sale-online-investment-funds-by-monthly-active-users/
Fastdata. "Leading online investment funds with a direct sales channel in China in February 2021, based on monthly active users (in 1,000s)." Chart. April 13, 2021. ÌÇÐÄÆÆ½â°æ. Accessed August 02, 2026. /statistics/1262667/china-leading-direct-sale-online-investment-funds-by-monthly-active-users/
Fastdata. (2021). Leading online investment funds with a direct sales channel in China in February 2021, based on monthly active users (in 1,000s). ÌÇÐÄÆÆ½â°æ. ÌÇÐÄÆÆ½â°æ Inc.. Accessed: August 02, 2026. /statistics/1262667/china-leading-direct-sale-online-investment-funds-by-monthly-active-users/
Fastdata. "Leading Online Investment Funds with a Direct Sales Channel in China in February 2021, Based on Monthly Active Users (in 1,000s)." ÌÇÐÄÆÆ½â°æ, ÌÇÐÄÆÆ½â°æ Inc., 13 Apr 2021, /statistics/1262667/china-leading-direct-sale-online-investment-funds-by-monthly-active-users/
Fastdata, Leading online investment funds with a direct sales channel in China in February 2021, based on monthly active users (in 1,000s) ÌÇÐÄÆÆ½â°æ, /statistics/1262667/china-leading-direct-sale-online-investment-funds-by-monthly-active-users/ (last visited August 02, 2026)
Leading online investment funds with a direct sales channel in China in February 2021, based on monthly active users (in 1,000s) [Graph], Fastdata, April 13, 2021. [Online]. Available: /statistics/1262667/china-leading-direct-sale-online-investment-funds-by-monthly-active-users/