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Distribution of revenue of major national sports events in China as of March 2021, by type

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Source

Release date

March 2021

Region

China

Survey time period

as of March 2021

Citation formats

Revenue structure of major sports events in China 2021

Published by ÌÇÐÄÆƽâ°æ Research Department, Aug 31, 2021
Each year, the Chinese Super League (CSL) and the Chinese Basketball Association (CBA) attract millions of sports fans in China. Sponsorship is the major revenue channel for this kind of big sports events in the country, accounting for over ** percent of the total revenue as of March 2021. The share was much higher than in international sports matches, such as NBA, NFL, and Premier League.
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